Royal Mail's universal service is exempt, couriers are not, and the delivery charge on your own invoice usually follows the goods. Which is why so many online sellers get it wrong in both directions at once.
Section 1.3 of VAT Notice 700/24 exempts postal services provided by Royal Mail Group Limited under its remit as the universal postal service provider, where those services are subject to price and regulatory control. The notice then says plainly that the exemption "does not extend to similar services provided by the Royal Mail or other suppliers".
That sentence does more work than it looks. The exemption attaches to a regulated service, not to a company and not to the act of posting something.
| What you buy | Treatment | Reclaim? |
|---|---|---|
| Unused postage stamps | Not subject to VAT | No — there is none |
| Royal Mail universal service under price and regulatory control | Exempt | No |
| Royal Mail services outside that remit | Not exempt | Yes, on the VAT shown |
| Couriers and other delivery suppliers | Not exempt | Yes, on the VAT shown |
| Separate packing charge, within the UK | Standard-rated | Yes |
Nothing about how you bought the postage carries over to what you charge for it. Section 2.2 of the notice splits it two ways.
Where delivery is free, built into the normal selling price, or required under the contract to a place the customer specifies, you are making one supply of delivered goods. VAT follows the liability of the goods — and the notice is explicit that this holds even where the delivery is itemised separately on the invoice. Splitting it onto its own line changes the presentation, not the analysis.
Where delivery is not required under the contract, or you are delivering someone else's goods, it is a separate supply of delivery services. That is always standard-rated, whatever the goods are. Goods supplied on approval with a delivery charge fall here too.
Take a £4.95 delivery charge and 2,000 orders a year.
| Standard-rated goods | Zero-rated goods | |
|---|---|---|
| Correct treatment of delivery | 20% | Zero-rated |
| VAT in £4.95 if charged at 20% | £0.825 | £0.825 |
| If you get it wrong | Under-declared £0.825 an order | Over-declared £0.825 an order |
| Across 2,000 orders a year | £1,650 owed to HMRC | £1,650 given to HMRC |
The first column is the one that keeps people awake, and it is the smaller problem. Under-declaring gets found, assessed and corrected, and the business ends up where it should have been plus interest.
Calling postage a disbursement is popular and almost always wrong. Paragraph 3.4 of the notice opens one specific door: a supplier of printed matter may treat mail charges made by mail operators as a disbursement, but only where the supplier meets the general disbursement requirements in VAT Notice 700, ceases to be responsible for the mail once the mail company accepts it for safe delivery, and passes on any discount or rebate from the mail company to clients in full and shares it fairly.
Three conditions, all of them tested, and the rebate one is where arrangements usually fail. Outside that route, describing a line as a disbursement on an invoice does not make it one.
References above are to HMRC's VAT Notice 700/24, linked in full. This page is a general reference and not advice on a particular business — if a line on your own invoices does not match what is set out here, that is exactly the sort of thing worth sending over.