Most small businesses get five things wrong every month — revenue recognised too early, costs in the wrong period, VAT errors building silently, accruals missed, prepayments expensed in full. I fix all of them. Automatically. Without you understanding a single accounting concept.
The Five Problems
These are not exotic accounting questions. They are the five things a competent bookkeeper fixes automatically every month. Every business without a bookkeeper gets them wrong — also without realising it.
01 — Revenue Recognition
A deposit taken in March for work delivered in May sits in revenue today. The P&L looks healthy. The reality is different. You are making decisions on numbers that do not reflect what has actually happened. Profits are overstated. Tax may be paid on income not yet earned.
02 — Stock Accounting
Stock on the shelf has no value in the accounts. Margins look wrong. Profitability is a guess. You cannot tell whether you are making money on what you sell because the cost timing is completely disconnected from the revenue timing.
03 — Missing Accruals
The electricity bill comes quarterly. The accounts show three months of zero cost followed by one month of triple cost. Monthly management accounts are meaningless because costs do not match the period they belong to. You are flying blind.
04 — Prepayment Errors
Insurance paid in January. Expensed in January. Eleven months of understated costs follow. The balance sheet says one figure. The Excel schedule says another. Nobody notices until the accountant reviews 47 lines at year end. By then the damage is done.
05 — VAT Errors
VAT claimed on exempt purchases. VAT missed on overseas service suppliers. Timing errors on transactions near the quarter end. HMRC random inspections find errors accumulating for months. Real money leaving your business for entirely avoidable reasons.
Not a bookkeeper. Not a template. A qualified professional with 20 years of experience and AI-powered tools that do the heavy lifting.
Book a Free Call →The Financial Clarity Framework
Most businesses try to get to financial clarity without fixing the foundations first. That is why the numbers never quite make sense. The Financial Clarity Framework works because the sequence matters.
Every transaction coded correctly. Bank accounts reconciled. VAT treatments checked against HMRC guidance. The foundation everything else builds on.
Accruals and prepayments applied so every period shows what actually happened — not what was invoiced or paid. The matching principle applied automatically.
Monthly management accounts you can actually trust. P&L, balance sheet, KPI dashboard. Plain English commentary — what it means and what to do about it.
13-week rolling cash flow forecast. Know what is coming before it arrives. No more surprises from the bank balance.
A finance director thinking alongside you. Decisions informed by reliable numbers. Growth built on solid foundations.
The Financial Clarity Framework
"Most businesses try to reach strategic clarity without fixing the data and timing beneath it. That is why their numbers never quite make sense."
Services
Fixed monthly fees. No timesheets. No surprises. Everything agreed upfront. Maximum 5 clients — deliberately. That is the point.
All transactions coded and posted. Bank accounts reconciled. VAT treatment checked on every transaction against HMRC Notice 700. Trial balance delivered monthly. VAT return prepared and filed.
Monthly P&L, balance sheet and KPI dashboard with plain English commentary. Accruals and prepayments applied correctly. Delivered by the 15th of the following month, every month. Not just numbers — what they mean.
A CIMA qualified finance director thinking alongside you every month. Bookkeeping, management accounts, cash flow forecasting, strategic financial input. The complete finance function — without the full-time salary.
A one-off review of your last 12 months. Profitability analysis, cash flow assessment, key ratios, top three priorities identified. Written report in plain English plus a 45-minute walkthrough call. The fastest way to find out where you actually stand.
AI-powered analysis of your Xero transaction history. Duplicate detection, miscoding identification, unreconciled items, VAT treatment errors. Written report with findings — or full cleanup included. Fix messy books fast.
Professional 13-week rolling cash flow forecast. Adjusted for each customer's actual payment behaviour — not just their stated terms. Know what is coming before it arrives. Delivered as a formatted model with 30-minute walkthrough call.
The Free Entry Point
You do not know me yet. I do not know your business. The Health Check exists to establish fit and build trust before any money changes hands. You walk away with real answers regardless of what happens next.
Understand what you are facing, what is most likely slowing progress, whether a Health Check makes sense. No obligation. No pitch. Just a clear decision on what happens next.
Review of your last 12 months. Profitability, cash flow, key ratios, the five common errors checked systematically. Plain English findings report.
45-minute call to walk through exactly where you stand, what to prioritise, and what each finding means for the business. Yours to act on regardless of what happens next.
If there is a clear case for ongoing support, that conversation happens here. If there is not, it does not.
A plain English assessment of your financial position by a CIMA qualified finance director. The kind of review most small business owners have never had — and most need.
No obligation after the Health Check. Yours to act on regardless.
About
I founded Insight Professional Partners because I watched good businesses make bad decisions — not because they were careless, but because their accounts were wrong and nobody told them.
I spent 20 years as a senior finance professional, including as Head of Finance reporting to CEOs and boards. I have built financial models, managed eight-figure cash positions, led Xero migrations and produced board packs from scratch. I understand what the numbers should look like and why it matters when they do not.
I deliberately limit my practice to five clients. Not because I cannot handle more — because the clients who choose me deserve to know their business is genuinely understood, not processed.
I am CIMA regulated. I carry professional indemnity insurance. Every decision I make on your accounts is traceable to a published accounting standard. When I tell you something is wrong, I can show you why.
"If you want someone who will take on 50 clients and spread themselves thin — I am not your person. If you want a CIMA qualified finance director who knows your numbers as well as you do — let's talk."
— Peter Edwards ACMA CGMA, PrincipalContact
Prefer to write rather than book a call? Send a few lines about your business and what is not adding up. I read every message myself and reply within one business day.
Or skip straight to a free 30-minute discovery call →
This page gives you a clear picture of what Insight Professional Partners does, who it is for, exactly what to say when you spot the right client — and the details of your referral payment.
What We Do
Most small businesses under £2m turnover know their accounts are not quite right. Very few know exactly what is wrong or how to fix it. Peter Edwards works directly with business owners to fix the five accounting problems that cost businesses money every month — and then keeps them fixed, automatically, every month after that.
This is not bookkeeping. This is a CIMA qualified finance director at a fraction of the cost of a full-time hire — bringing 20 years of board-level finance experience to businesses that have never had access to it.
This is ongoing financial management work — bookkeeping, management accounts, cash flow, virtual FD support. It is not general accountancy, tax advice, annual accounts preparation, or compliance work. There is no overlap with what your practice does. We are entirely complementary.
Who Needs It
There are two types of business owner who are a strong fit. If a conversation sounds like either of these, it is worth a mention.
"We only see our numbers once a year when the accountant does the year end. By then it is too late to do anything about it."
They are running their business without reliable monthly financial information. They are making hiring, pricing and investment decisions without knowing whether the business is actually profitable month to month.
"The accountant said we made £80,000 profit last year. I have no idea where that money went."
They have been paying for bookkeeping but the numbers have never quite made sense. Year end always produces a figure that does not match what they thought was happening. The five accounting errors are the reason — and nobody has fixed them.
Scope
The boundary is clear. We handle the ongoing financial management. You handle the compliance, tax and annual accounts. No overlap. Complete complementarity.
When our clients ask about tax — and they will — we refer them directly to you. We do not attempt to answer tax questions outside our scope. Every tax query from an IPP client is a warm, named referral back to your practice. The referral relationship works in both directions.
Your Referral Payment
We have deliberately designed a referral structure that is worth your time. Not a token gesture — a payment that changes behaviour. Because a referral arrangement that does not incentivise properly is useless.
When you introduce a client who signs up, you keep the entire first month's fee. Every pound of it. You are not receiving a commission — you are receiving pure income. Then £100 every month they stay.
If you introduce 5 clients: First month fees of up to £2,500 + £500/month ongoing = up to £8,500 in year one from five warm conversations. No selling required. No follow-up required. Just a mention to the right person at the right time.
"I know a CIMA qualified finance director who works with small businesses on their monthly accounts and cash flow. He only takes five clients so there is genuine personal attention. He does a free financial health check first — no obligation — so you can see exactly where your business stands before anyone spends anything. Worth a conversation?"
That is it. Point them to insightprofessionalpartners.com or send their details directly to peter@insightprofessionalpartners.com. Peter takes it from there.Key Terms
Get Started
Send your details and we will get the agreement to you within one business day. From that point, any introduction you make is covered.
Register as a Partner →